Empowering the marketing function with data and technology to leverage customer loyalty, retention and engagement, driving business strategy and boosting profitability


As the Indian marketing analytics industry is set to grow from its present value of $200 million to $1.2 billion by 2020 at CAGR of 25%, it makes a very important change in how marketing is perceived and about the role of data and analytics and its utilization to help an organisation meet its business goals.

The last decade has seen a major change in how brands and organisations reach out to their target audience and connect with them through various channel, majorly digital. Considering the age of millennials and technology savvy consumers who are always connected on the go, it is time that brands revamp their marketing strategies and use analytics to keep up with their audience. By 2020, it is estimated that there would be 50 billion devices connected over the country. Is your organisation positioned well enough to make the most of it?

Inventicon's 3rd Marketing Analytics Summit is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.


  • Marketing analytics models and techniques
  • Competing on customer journey analytics
  • Workshop: Beyond the buzz words-AI and Machine Learning for marketers
  • PANEL DISCUSSION: Getting beyond 'Last Click' with advanced attribution models
  • Working with the right metrics: measure what matters
  • Approaches to applying marketing analytics for rural development


CMOs, VPs, Directors, General Managers & Functional Heads of
  • Marketing Analytics & Automation
  • Marketing & Communications
  • Customer Relationship Manager, Experience & Engagement
  • Business Intelligence, Insights & Analytics
  • Campaign and Programme
  • Social & Digital Media
  • Advertising & PR
From the following industries
  • Retail
  • FMCG
  • E-commerce
  • Telecom
  • Financial
  • Manufacturing
  • Entertainment
  • Healthcare



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